Value Proposition

What are you worth, exactly?

A value proposition is a statement of the benefits an employer will receive when they hire you. Simply put, it tells the employer what they will get for their money. It must be clear, concise and compelling; and it must be measurable in dollars ($) or percent (%).

If you can’t measure it, it doesn’t count.

And education and experience are not substitutes for value.

Here's an example to help you understand: I turn lead into gold at $50,000 per day. If you must know, I can't read, can't write, dropped out of 5th grade and learned how to do it last week. I do however turn lead into gold at $50k per day - want some?

Don't send a resume

When going directly to decision-makers, send only a letter.

Our clients (all $100k+ and average $300k) helped us test the "Don't Send a Resume" theory. We gave them a free website in exchange for split mailings - half with a resume and half without. After tens of thousands of letters, here were the results:

• Letters without a resume averaged 6 times the response rate
• For letters that specifically referred decision-makers to our client's website for their resume (thinking that's what they wanted), only 13% looked at the resume
• Decision-makers later told our clients that the letter would have never reached their desk if a resume was attached

Do you like to read resumes? Do you know anyone who does? Well, connect the dots - give the decision-makers what they want.

Email and fax

In case you're wondering, hoping, or wishing: Email and fax cost more per interview than sending a letter - we've tested all three. Plus, decision-makers describe email and fax as tasteless, cheap, inappropriate and unbecoming for 6 and 7 figure executives.

When to send a resume

If you're focusing on the visible job market through networking, recruiters and job boards, you must send a resume ... you're competing with hundreds or thousands to prove that you will do a better job for less money.

Our clients don't compete - they go direct.