Going
Direct
Most jobs (80%+) are not advertised,
and the only polite and practical way to
access the right decision-makers is by
going direct.
There are PLENTY of unadvertised
opportunities. According to D&B, over
58,000 directorships (CEOs, CFOs etc.)
change every month* ... and 46,000 of
these are not advertised.
Going direct is simple: Find
the decision-makers most likely to hire
you and send them a
value
proposition letter. Don't send a
resume for 6x
the response rate. Refer to your
website for 50x
the traction.
| John
Lucht recommends going direct in Rites of Passage
and on RiteSite.com: "Classic Direct Mail
... still the #1 way
to reach the many decision-makers who might want to hire you"
and it's the "only polite and practical way." |
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| Joyce
Lain Kennedy, a well-respected syndicated career columnist for
39 years, gives direct mail "two thumbs up."
Marketing executives KNOW how
well this works. |
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85% find a job in 90 days ... when they do it right
It takes about 3,000 letters per $100k in salary to achieve
85% odds of success in 90 days. This was calculated from
statistical data, surveys, and hundreds of testimonials over
a period of many years.
Here are two approaches:
- Saturate your marketplace: Send 3,000 letters per $100k
in salary. If the industries and locations you're
targeting are growing and robust, send less ... and if not, send more.
-
Progressive:
Send 1,000 or more every few weeks to the same
mailing list until you land the job you want.
Statistically, response rates go up by 2% each time,
and you achieve 85% odds by the third mailing.
It's your choice
how many letters you send. Our role is to maximize your odds
and minimize your cost ... both of which we do.
Increase the power of your job search
Read through JobBait and request our
Executive Job Market
Report. This will help you determine your
best strategy for finding a job, whether you're
switching industries, relocating or staying
where you are.
*Dunn and
Bradstreet, Facts and Figures: "In the next 60 minutes
in our U.S. records … 81 directorship (CEO, CFO, etc.)
changes will occur." [81 per hour = 58,320 every 30
days]
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70 sec. Click
to play |
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A $450k+ CEO sent letters to
3,300 local companies and
received 17 calls, 8 long phone
interviews and 6 follow-up
interviews ... all within 9
weeks. He turned down 2 job
offers and accepted a third that
offered ownership. His thank you
note read in part: "Six years
ago the retained recruiters
found my new job. This time it
was the direct mail. Thanks for
all your help along the way."
DC |
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