Passive Job-Hunting
Passive job-seekers are VERY attractive.
They are the hunted ... not the hunters.
Some employers ONLY want candidates who
are NOT looking for a job. Right, wrong or
indifferent, some employers believe that executives
who are already working are better
candidates.
Get ready to get lucky
You know the saying: "Luck is when
preparation meets opportunity." So, get
prepared. Here's how you can do it:
- Create a website
portfolio - your professional online
presence that's always up to date.
- Perfect your
value proposition - a clear, concise
and compelling statement of the benefits
you offer.
- Add a video clip
- your first mini-interview is already done
and you've taken your "first impression"
to the next level.
- Have your own business cards and
stationery on hand, ready to go.
Now, you just happen to be there when the
opportunity comes along. If you lose your job tomorrow, you can
hit the ground running. (You do tell
potential employers that you "hit the ground
running"
don't you?)
Monogram your briefcase
You've met high-class executives before
... and you remember them.
So ... BE the high-class executive that
you claim to be.
The next time you're at a cocktail party
and someone asks what you do, present your
value
proposition in 10 words or less. Hand them a business card
that has YOUR website on it, not your
employers.
Don't tell them you're the VP or CEO for
Whatever Corporation, unless they ask.
Remember, you're the person who turns
lead into gold ... and you just happen to be
the VP or CEO for Whatever Corporation. For that
matter, the
Whatever Corporation could be your own
company.
Your business cards are engraved, of
course - you don't pinch pennies with offset
or thermograph printing - not when
it comes to your first impression. Your
business cards have YOUR
name and address, and YOUR phone number, and
YOUR website - not your employer's. Your
brand is you. You don't wear your employer's
brand.
Your follow-up thank you notes (or FYI
notes) are on your own personal, engraved
stationery, in a monarch
envelope with your name engraved on the back
flap.
Two months or five years from now
Some time down the road, your address and
phone number might change ... but not your
website, and not your email address - they
will ALWAYS be the same. Anyone can find you
- no matter when - easily.
And what a coincidence, your resume is
linked or "available by request" on your
website. How convenient. In fact, everything
about you is current and up to date, ready
for the time when someone just happens to
need you. What luck.
Plus, the now-popular services (like
LinkedIn) that you use for networking
don't need to be updated ... you've linked
them
to your website.
Meanwhile, back at the ranch
There's no grass growing under your feet.
You're being proactive.
- Your correspondence now includes
YOUR website.
- You're controlling your online
identity.
- You're updating your website when
needed.
- You've written a few articles, and
they're posted on YOUR website.
- You've used search engine
optimization to get your name out there.
- You're getting to be known for what
you accomplish (your
value proposition),
and not by your current title or
employer.
- You're searchable (and findable) by
Google, perfectly positioned - exactly
when they need you most.
How lucky can you get?
What you can and should do next
Read through JobBait for a thorough understanding of
how to get yourself in front of the decision-makers most
likely to hire you. Then, request our free
Executive Job Market
Report. The job market changes every month,
and this will keep you up to date. This will also help you determine your
best strategy for finding a job, whether you're
switching industries, relocating or staying
where you are.
If you already have the Executive Job Market Report,
take advantage of our free
Market Evaluation.
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