| |
|
Main Website |
|
|
|
Resources |
|
|
|
Articles |
|
|
|
Recession-Proof |
|
|
|
|
Frequently Asked Questions
Is Going Direct worth it?
You make the call ... the return on
investment averages between 2:1 and 10:1.
Take a group of unemployed executives
making $170k who each send out 5,000 letters. Most
(85%) get a job in 3 months rather than the average
of 10+ months. They spent $10k and saved an average
of 7+ months of being out of work - about
$100k each in lost income. Their average ROI comes to
10:1.
Even if they only saved one month, the
mailing would pay for itself.
Take a group of employed executives making
$170k who do the same thing. With another job
offer in hand, they reap the benefits of multiple
job offers - typically 15% or more. Their average ROI is
2½:1 or
better.
Imagine how far ahead you'd be if you had been
marketing yourself your entire career.
What if I can't afford this?
Look around at the investments
you made in your house, your car, your TV, your toys
and your career. You decide which is more important
- we can't make that decision for you.
Can you afford not to do this? If you find
a job through networking, recruiters or job boards,
the best you can possibly achieve is extreme where
employers get the best candidate at the lowest cost.
Why would you settle for so little? Maybe this is
why more than 60% of all executives are not
satisfied with their current job - almost all of
them used traditional strategies.
Will this work for sure?
No. Your
success depends on your value proposition,
the demand for your services in the marketplace, how
many letters you send and other factors.
- Our best was a 250% salary increase for
a $150k sales executive. He sent 2,500
letters, landed 30 interviews, received 9 job
offers, and leveraged his way up to Division
President at $400k+ with a 3-year full benefit
parachute and an $1,800 a month car allowance.
- Our average is 85% in 90 days for those who do it
right.
- Our worst was no calls for a $125k
manufacturing executive who sent out 2,500 letters
locally in a declining market ... despite our advice
that he should change industries or relocate. He got over 100
unique website visitors in the first two weeks,
but no one called.
What if my mailing fails?
If your first direct mail campaign fails, we have an
inexpensive option that will raise your odds again and
again - called progressive mailing.
Response rates average 1% to 3% on the first mailing
(this varies widely), and they go up statistically by 2%
on each additional mailing to the same mailing list. Plus, each additional mailing is less expensive ... as much
as 60% ... and you can do this as many times as you
like.
Do you have a guarantee?
Yes. If you send out our recommended quantities of
letters and do not get the results you want, we'll provide all our services
again, free.
And no - we do not guarantee you a job.
Some suppliers offer an unconditional, no-time-limit
guarantee that looks like "no matter what." Read the fine print - they will rewrite your
resume as many times as you want until you are fully
satisfied.
Is direct mail more effective than email?
For companies, DEFINITELY. Direct mail is the
only polite and practical way. Emailing the top decision-maker
is called spam.
Suppose you find a list of decision-makers. If
you can find it, so can others. Now imagine that
you're a decision-maker on this list and you start getting
emails from job-seekers, one after another. It's
destined to fail.
For recruiters, no. Most of them prefer email.
Is direct mail the same as junk mail?
No. Junk mail is the stuff addressed to "occupant" or
"whom it may concern" or "sir or madam."
A personal letter addressed to a decision-maker with a
compelling value proposition on genuine,
engraved stationery and signed in blue
by you is completely different.
Why not just let the recruiters find a job for me?
You can try, but less than 1% find a job this way. Why would you
do this when going direct has
so many advantages? Here are the differences:
- Your resume does NOT have a
30% recruiter fee attached. This gives you an
advantage and the employer a big incentive.
- Your resume might get there
BEFORE the employer has engaged a recruiter or
advertised the opening ... giving you the edge.
- Your resume might prompt the
employer to create a new opening for you. This happens to
about one-third of our clients.
Recruiters always submit multiple candidates to employers.
The best you can hope for is that you'll be competing with
others - in other words, who will do the best job for the least
money? Employers want the best buy.
Why should I use genuine,
engraved stationery?
For the same reason
you wear nice clothes to formal events. Appearance does matter -
it's your first impression. As a 6 or 7 figure executive, you
should avoid looking tasteless and cheap with plain,
laser-printed stationery.
Repeated surveys show
that decision-makers are six times more responsive to images that
express professionalism, attention to detail and a "sense of
caring" about identity. JobBait products and services are designed
to make your first impression successful. See the
prices page for our
specification.
How many letters get returned?
This is the most danced-around question in the direct
mail business because everyone knows you will not like the
answer. Normally you will get 5% to 10% returned.
In rare instances this has gone as low as 1% and as high as 18%.
If you are mailing to an industry that is changing rapidly, like
the dot coms that went dot bust years ago,
you will get more letters returned than you might expect. Ditto
for the rapidly-declining textile industry. This disheartening fact cannot be avoided. When you send out
several thousand letters, many will get returned in a few days!
Do you guarantee replacements for returned letters?
No. If we did, our prices would go up to cover the worst case.
Some of our competitors provide this guarantee, and they charge
up to twice as much. See the prices page for a
comparison.
Does direct mail work for consulting?
Absolutely. The techniques are exactly the same. The
difference is your value proposition.
To see more about solo consulting, click
here.
|
|
|
