Snail mail is 6 times faster than networking.
Service providers are standing by, ready and anxious to help - they have email addresses by the millions and solutions for delivery.
So, how exactly does this work? Is this the best thing since sliced bread ... or email jail?
In case you don't want to read this entire article, here's a summary:
So why would you spend more and miss 90% of your target audience?
Hoovers, as shown on the right, is powered by Jigsaw, and offers ConnectMail for $1.20 per lead. You don't get the email address however, you send it through Hoovers, one by one.
Jigsaw is one of the largest suppliers of business email addresses. Their home page says: "The easiest way to instantly reach business professionals. No obstacles. No hurdles. Kiss bad data goodbye." They partner with and supply email addresses to Dunn and Bradstreet and SalesForce, adding to their credibility.
Jigsaw has "tens of millions" of contacts. In fact, you can get contact email addresses free on a one-for-one basis when you give them a contact. Here's a YouTube video that shows how it works: http://www.youtube.com/watch?v=RRSVVpQ47UA. Or, you can buy email addresses from them for about $1.00 each, and higher volumes are about 80¢.
However, Jigsaw's "reach" is limited. JobBait clients (all $100k+ salaries) are looking for only the top executives (President, CEO, Chairman or Owner). Here's a quick comparison:
In other words, only 5% to 15% of the top decision-makers can be reached through email. By contrast, 100% can be reached through snail mail.
Plus, Jigsaw's email addresses are NOT "permission-based." Here's a quote from an interview with Jigsaw's CEO: "We both agree that if you go and send to 50,000 records then you’re an idiot and you’re going to get blocked." In other words, you cannot send out to their emails in bulk like you can with snail mail. More about this later.
In case you're wondering, all email systems are privately-owned; they have the right to block emails and decide who can and cannot write to them. They can also blacklist you at their discretion. That's not the case with snail mail - the USPS is a public system and no one has the right to block snail mail. You cannot ask the post office to stop delivering certain mail pieces.
You can however send emails to decision-makers one by one if you're careful. You can even use Microsoft Word to do an email merge and send the same email, individually addressed with custom content, one by one through your own ISP. That's how we did it years ago, and it worked for a while ... until we got up to about 300 ... and then we got blacklisted. Go figure - the people on our mailing list had specifically requested being on our mailing list - they were permission-based. Getting off the blacklist was very difficult and we had to 1) figure out how to do it and 2) prove that our list was permission-based. And while we were waiting to get off the blacklist, we could not email many of the people on our list, including replying to emails they sent us.
However, it takes more emails than snail mails to get the same results when looking for a job. We've tested this and the email requirements are at least double the snail mail requirements (in one case triple). Plus, The bounce rate from emails is on the order of 20% to 35%, whereas snail mail is 5% to 10%.
You'll find that email is more expensive than snail mail for a $100k+ job search.
This is where email distribution gets messy and dangerous.
Some call it "email hell" or "email jail."
You can send your own emails one by one as discussed above, but that takes time - lots of time. To send out thousands, you'll need a service provider like Constant Contact or Datran Media. Here's a quick comparison:
Service providers who send emails for you (like Constant Contact) do not want to get on the blacklists. That's why they are so careful about requiring permission-based lists and not allowing purchased lists. That's why they monitor your account so carefully.
Here's a way around the system: Get a disposable email address so that if you get caught, you can simply get another disposable email address and continue on your merry way.
Here's the problem: Almost all email service providers (gmail, msn, aol, yahoo, etc.) have specific terms and conditions about spamming, and their IP addresses are at risk. Remember, they are all privately-owned systems. Now you have a different problem, because when they catch you, your email account will be cancelled. Now you cannot get a reply from the decision-makers you've already emailed.
Here's another problem: In our conversations with people on the leading edge of spam rules, there are additional roadblocks already in place or being implemented. For example, blacklist providers are now capturing the phone numbers and referenced websites in spam emails, and associating those with the email address of the sender. Then, when that sender changes to another disposable email addresses and uses the same phone number or website, the blacklist provider can make the connection and block them again - this time earlier in the process.
Notice that we have not referred to the CAN-SPAM Act. Here's an excerpt:
Read the CAN-SPAM Act at your leisure, and you make the call as to whether or not it regulates sending thousands of emails (bulk) to the decision-makers most likely to hire you (with purchased email lists that are not permission-based). Are you exempt? And if you are, does it matter given all the other information on this page?
Here's an excerpt from Spamhaus, one of the largest international providers of blacklists and one of the most used and most feared:
Spamhaus's anti-spam blocklist, the SBL, used by more than 1 Billion Internet users, is based on the internationally-accepted definition of Spam as "Unsolicited Bulk Email". Therefore anyone sending UBE on the Internet, regardless of whether the content is commercial or not, illegal or not, is a sender of spam - and thus a spammer. All senders of UBE need to be fully aware that:
The difference between senders of legitimate bulk email and spammers couldn't be clearer, the legitimate bulk email sender has verifiable permission from the recipients before sending, the spammer does not.
Are you on the blacklist? Check yourself out at http://www.mxtoolbox.com/
If you think sending Unsolicited Bulk Email is getting easier and making its way into normal business marketing, think again. If it was easy, cheap and legal, you'd be getting regular offers by email every day from millions of retail stores. They would all jump in as fast as possible. Have you noticed that these offers are STILL coming by snail mail? (or TV, radio, billboards and other marketing channels ... but NOT email)
Now you know why.
You might get lucky! In fact, you might hear stories from others who got lucky, and believe that it can happen to you. And it can - that's not the issue. The fact is that on the average it will take 8,000 emails per $100k in salary to get 85% odds in 90 days.
For example, let's say you take the bulk email distribution approach, regardless of the risks. Let's also say that you send out thousands of purchased email addresses from a bulk provider and use a distribution service provider like Constant Contact. And further, let's say that you successfully land a job that way.
Here's what you've proved:
Now, imagine how your new employer feels, knowing you're a liar and spammer. You are also a known, future risk to their company – ethically and perhaps legally.
Send your emails one by one, each with a different message after some research on your targeted company, and without using a bulk distribution provider like Constant Contact ... and without using Microsoft Word to merge your emails. Keep your emails individual and unique and space them out over time so you don't raise any flags.
Check your email sending limits and your terms and conditions from your email provider.
If you do it right, you'll keep yourself out of email jail. It does however take a long time! And as the final insult, it costs more than snail mail.
Have you noticed that the Hallmark stores near you (and the
aisles in other stores) are still very robust. You STILL have
plenty of choices. Emailed greetings have not made this go away.
For what it's worth, our clients call email and fax unbecoming, inappropriate and cheap.
How do you feel on your birthday when you get a bunch of electronic greetings by email, and then get one sent by snail mail? Which do you think is more sincere? Which one stays with you for a while, maybe parked on your desk?
Ever consider "certified email"?
It sounds promising up front, but only permission-based messages to existing members or customers are allowed; no prospecting, member acquisition campaigns, or any form of unsolicited email will be permitted. source
Here's what you might be thinking: "Rats, there has GOT to be a way to do this legitimately, or even illegitimately, just long enough to find a job. Surely someone has got this figured out."
If this is what you're thinking, knock yourself out. Find a site that might do what you need. Then, go to http://www.google.com/sitesearch/ (shown below) to see if they require "permission based" list somewhere in the fine print.
If you do find a solution, please let us know. This would be a game-changer, and decision-makers around the world could look forward to having their email inbox jammed with job-seekers.